Oct 27
You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites. Making use of only PPC traffic can become quite a costly affair over a long period. So aiming for higher search engine ranking for your site pages to generate some free traffic is always a good idea to keep in mind.