May 16
Which is Better: Paid or ‘Natural’ Search Marketing? The answer to this question depends on your circumstances, goals, and to a large degree - your budget. For large campaigns with a media-buying budget it often makes sense to do both. And for most companies, and SEO campaign is virtually a no-brainer given the cost-to-return ratio over time. For most clients we suggest SEO right off and then move to the real issue is typically whether to do PPC or not.